Digital Strategy Services Agency
We strongly recommend the creation of a digital strategy as part of a wider integrated marketing strategy to help drive traffic to your site and generate results for your organisation. This can run in tandem with your website development programme or help you promote an existing w ebsite.
Action Tech Five Star Strategy Program me
Created by Action Tech CEO who has almost three decades’ experience of working in media and marketing and has a Masters Degree in digital marketing. She is also a CIM digital marketing strategy trainer with the Academy for Marketing.
Situation Analysis
Understanding your corporate objectives
Benchmarking your current digital marketing activities
Analysing three competitor websites and their USPs
Reviewing audience/industry/online partners and market trends
Customer persona development
SWOT & PESTLE analysis
Objectives
Setting measurable and time-bound digital goals and objectives/Key Performance Indicators.
Plan
Identifying audience segments, messaging and brand journey
Creating a time-lined programme of multi-channelled activity – search engine, content, online PR and social media marketing – to drive people to your website
Conversion rate optimisation – reviewing/testing website design and landing pages to convert leads to customers
Identifying ongoing ways to engage with customers, including email marketing, customer service and customer advocacy through reviews and testimonials
Reviewing in-house and external resources to deliver the plan
Costs
Setting a budget to deliver proposed activities
Measurement & evaluation
Determining key measures that match your objectives
Setting up dashboards to monitor and measure results
Ensuring systems are in place to evaluate outcomes including Return On Investment
Starting From Scratch
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Evolve and Existing Brad
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